Marco Office Supply Expands into Furniture with the Interact Program


Marco Office Supply, a long-established name in the business products industry, has been serving customers for over 45 years. While their reputation for providing quality office supplies remains strong, they’ve recently made impressive strides into a new sector: furniture. Their successful expansion into this market has been aided by their participation in Independent Suppliers Group's (ISG) Interact Program.

Philip Penzo, President of Marco Office Supply, explained how the Interact Program has been a game changer for their company. “We’ve been around for decades but Interact lets our customers know we are more than just office products. It has been huge for us in growing into alternative lines, like furniture, that our customers aren’t used to buying from us.” The program helps businesses promote their broader capabilities, and Marco Office Supply has made it a routine to include Interact flyers in every order. This simple action has proven to be a powerful way to spread awareness about their new offerings.

Marco Office Supply’s furniture growth has been remarkable, especially given the changing landscape of retail. Philip shared a specific instance where a customer who initially purchased desks from a large online retailer encountered issues with delivery and assembly. “They had to bring the desks inside and assemble them themselves—those companies don’t go back to help.” By contrast, Marco Office Supply offers a full-service experience, including delivery and assembly, which has endeared them to clients and won them repeat business. “Our customer service is something you won’t get from the other guys. That personal touch is what sets us apart.”

Aside from customer service, Philip credits the Interact Program for allowing them to be competitive in pricing, an essential factor in their expansion into furniture. “Being part of ISG has been great for market pricing, which helps us stay competitive,” he says. Additionally, their membership has opened doors to new supplier relationships that have helped Marco Office Supply diversify their product offerings.

Like many businesses, Marco Office Supply has also had to adjust to challenges in the supply chain, particularly with wholesalers. “Wholesaler issues have implored us to stock more and buy more direct. We often find that the pricing is not in line, and we honestly don’t see where those numbers are coming from,” Philip remarked. By shifting more of their purchasing strategy to direct suppliers, Marco Office Supply has been able to maintain competitive pricing while continuing to deliver exceptional value to their customers.

Despite these challenges, Marco Office Supply’s growth continues to soar, and they’re handling it with a lean team of just three salespeople. The Interact Program has played a critical role in allowing them to maximize their marketing efforts without a large staff. “It gives us time to promote other stuff,” Philip explained, highlighting the benefits the Interact Program has brought to their organization.

Marco Office Supply’s successful expansion into the furniture sector is a testament to their ability to adapt, innovate, and leverage the resources available to them through programs and services that are available to all ISG members. For more information about Marco Office Supply, you can contact Philip Penzo at philip@marcoofficesupply.com.
 
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