We are excited to announce the New ISG Marketing Program! Your Marketing Committee along with ISG Staff looked at a number of different options and have settled on a flexible program that allows you to determine how, and when, you market to your customers.
As we announced last year, we have ended the alliance with Essendant to produce our flyers effective Q2, 2018 and have also suspended our email program Torque. In its place is a robust and flexible marketing program that will allow you to continue to either use ISG built flyers and email campaigns OR customize your own marketing tools through a new marketing site supported by one of our current marketing partners
Details are – Effective April 1, 2018
- Choose to continue to use ISG produced quarterly flyers and/or bi-monthly email campaigns where ISG does the work for you. Flyers are available in printed and digital flip shop formats.
OR
- Choose to customize your own marketing tools through a new ISG Marketing portal giving you multiple options on how to build your marketing media. You develop the product selection, pick a template, pick a cover and price the items. Then simply hit the “GO” button and your customized marketing material are created for you in a matter of minutes.
- Creating your own custom flyers is easy with a library of over 40,000 SKU to choose from with the option of printing and mailing yourself
- Create your own email campaign as well.
- Use ISG recommended pricing or price it yourself
The cost to Members is a low $1,250 per year. Members who sign up are eligible for all marketing funds from suppliers. Note: The annual costs include only the creation of the digital flyers and emails campaigns. Additional costs to the member will include:
- Printing
- Mailing
- Emailing